10,000+ hours of testing… because good things take time. For example, Icon Fleece. Our innovation team spent a decade sourcing, testing, and developing this fabric so that it would be chef’s kiss perfect. We wanted something that felt like your old favorite from the get-go, whether you were wearing it on the field or in the stands. It had to be warm but light, soft but durable, and cut so clean you’d keep reaching for it. In the end, it’s a classic fleece. But if you’re going to live in it? It’s got to be good.